Nobletree Coffee’s ultra-premium 2020 cup of excellence winning roast
The new ‘Santa Izabel Reserve’ roast placed #17 internationally, #1 in aroma, and will be available for purchase online, making Nobletree one of the only consumer-level national companies offering a Cup of Excellence (COE) coffee for direct-to-customer purchase.
Santa Izabel Reserve: The premium, Cup of Excellence award-winning Specialty coffee from Nobletree coffee roasters. Our Santa Izabel Reserve is our ultra-premium coffee is a 2020 Cup of Excellence award recipient – placing 17th internationally with a score of 88.15 points and pointing #1 in aroma.
This quality coffee is grown and harvested by farmers in Brazil on our privately-owned Santa Izabel farm, for which the coffee is named. From soil to sip, Nobletree’s Santa Izabel Reserve is the product of a vertically integrated supply chain where our farmers grow, harvest, and process their coffee utilizing highly sustainable business practices on their family-run farms.
This special roast coffee boasts complex flavor notes of plum, red wine, and honey, and is made with the best 1% of our Arabica beans in the world. We are proud to share the Noble Santa Izabel Reserve for a limited time to those who wish to experience a cup of true Nobletree excellence.
What is the Cup of Excellence, and how a coffee gets awarded
The Cup of Excellence is the most prestigious international competition for high-quality specialty coffees from around the world. Each year, thousands of coffees from around the world are submitted for consideration into the Cup of Excellence competition, held by the Brazilian Specialty Coffee Association (BSCA), in partnership with the Alliance for Coffee Excellence. Winning coffees are generally sold in global online auctions at premium prices, with the majority of auction proceeds going to the coffee farmers.
Each sample entering the competition process is first assigned a number known only to the auditor for each competition, and each jury member cups the coffee blind. In addition, each lot is documented throughout the entire process so that winning coffees are traceable to the farm and exact micro-lot. The competition is rigorous, with cupping evaluations conducted over a three-stage process by national and international industry experts.
The top 20 lots (as ranked by the International Jury) will have been tasted at least 120 times by the end of the competition. Our Nobletree Farms have been a proud winner for 20 years. See more at @Nobletree.farms
COE Value justification
Cup of Excellence-awarded coffees go to auction and are extremely rare and even more-so to purchase. With only 500 bags available this year, Nobletree is the only consumer-level company to offer a COE coffee direct to consumers to buy online.
Santa Izabel Reserve roast: farm, roasting process, exact lot, and cup score
Santa Izabel Reserve #17 is our 2020 Cup of Excellence award recipient. This award-winner is made from Obata cherries (score of 88.15 and have a screen of 18/19 size) are grown on terraced-soil, at 1,050 meters above sea level. The cherries were processed naturally and have been artisan-roasted dark and light-medium to deliver the complex flavor notes of plum, red wine, and honey at our Red Hook, NY roaster.Overall Nobletree Coffee Excellence
While only 500 bags of this year COE winner ‘Santa Izabel Reserve’ is available, Nobletree offers a full line of high-quality specialty coffee available to purchase individually or through bi-weekly or monthly subscription. Nobletree coffees use the highest quality Arabica beans focused on delivering from farm to cup.